Fascinating story of PepsiCo America’s CEO Massimo d’Amore, who spearheaded the rebranding by Arnell, and what he’s done to revive the brand.
One of d’Amore’s projects was to rebrand Tropicana, also done by the Arnell Group, which failed miserably.
One of my favorite design blogs is shutting down.
Conceptually it’s pretty literal. Still beautifully done though.
This is my current favorite commercial. Turns out that my former boss was the CD/AD on it. Great work, Christian! [Direct link to QuickTime movie]