Project: AVG PartnerUp

With a fickle B2B audience of IT resellers, how do you introduce a sales partnership program for security software?

AVG is best-known for free anti-virus software, but they do have a solution for the SMB market that is sold through channel resellers. This project started with solely the design of the reseller portal that would allow resellers to track their sales and contacts. But because of the team’s stellar work, we gained the client’s trust and we began to work on the branding for the program as well. Once that work started we convinced them that they also needed an entire campaign to properly launch it to this audience. Our solution thoughtfully treated the IT resellers as true partners versus just another sales channel.

Medium: Brand identity, web app, microsite, advertising, video
Client: AVG
Agency: Rosetta
Role: Group creative direction
Date: July 2011