Roger is a seasoned award-winning creative director who began his design career in the seventh grade. For more than 20 years he has worked at agencies big and small, as well as on the client side.
Currently he is heading user experience and design at Transported, a virtual reality startup in Los Angeles. Previously he was Senior Director of Creative at TrueCar, where he launched and managed an internal agency to support the needs of a fast-growing high-tech consumer brand. Before that he was at Rosetta where as a VP, he was able to bring together his breadth of experience from both digital and traditional to lead a large 40-person team of creatives on the agency’s biggest account—Samsung.
His client list includes Samsung, Cisco, VMware, NetApp, SanDisk, Trend Micro, AVG, eBay, Yahoo!, Facebook, Microsoft, Activision, NAMCO BANDAI Games, Sprint, Nike, Levi’s, Visa, CBS, NHL, and Mitsubishi Motors.
His work has been recognized by Communication Arts, OMMA, The One Show, Clio Awards, Effie Awards, Appy Awards, and Cannes Lions, and has appeared in The New York Times, Entertainment Weekly, and in books published by Graphis.
Roger also co-developed an iPad app called DesignScene which was featured as a Staff Favorite on Apple’s App Store, and lauded by the press.
In the rare moments when he’s not thinking about design, advertising, or startup ideas, he keeps his photography skills sharp on Instagram, discovers new musical artists on Spotify, and hangs out with his wife and two beautiful children.
“To some, creativity is a way of life. It’s not a job, hobby or something they do occasionally. It’s a promise they uphold in every aspect of their personal and professional lives. This describes Roger more than any possible cliché LinkedIn recommendation.”
Chief Creative Officer, North America at Rosetta
“Roger is creative professional with incredible skills including sharp design acumen, top digital chops, experiential and retail depth and inspiring creative management and organization. He was able to transform a very random and disorganized group into a very productive creative machine.”
Associate Partner, Brand and Interaction Planning at Rosetta
“His wide breadth of experience and calm personality make him a strong and respected team leader. And he possesses a truly impressive depth of knowledge about all things design, UX, digital, and social.”
Creative Director at PJA Advertising + Marketing
“Roger brings a quiet storm of creative energy to the projects he leads. …He has tremendous insight into how to transform digital experiences and use visual design and art direction to powerfully connect with audiences.”
Vice President, Design at CNN