See the train wreck that can happen when you design a logo by committee? According to AdAge, the logo was the result of a “‘co-creation process’ with consumers, employees, ad agency Nitro, London and another shop, Promise.”
Honestly I can’t believe that Kraft is proud of it! Maybe one sign is that this logo will not appear on their packaged goods. Instead it will appear only in corporate communications materials.
Still, why unveil a stunningly ugly mark like that? Looks like logo salad to me with a burst here, a swoosh there. Throw in a little pseudo hand-written font like Tekton and voila!
Please leave the design to professionals, people! Reminds me of Homer Simpson’s ultimate car of the future design, “The Homer.”
(via Brand New)
P.S. Don’t get me started on how disastrous the website looks.