Project: NHL GameCenter App


For their 2012-2013 season NHL asked the agency to redesign their flagship mobile and tablet product called GameCenter.

In addition to the existing features, they wanted to incorporate a new feature that could allow hockey fans to experience the game live (audio only and video streams were available to paid members only). Working closely with the client and utilizing their real-time in-game feeds, we came up with an innovative solution to display the stats and moments in the game as they happened.

In addition to iOS, we also designed the app for the Android and BlackBerry platforms. The timeline was very aggressive, so we had to lock down the visual design language concurrently with finalizing the UX. Then my team delivered rolling batches of finished designs to NHL’s development partner to get the app live in time for the season to start.

Medium: Mobile app
Client: NHL
Agency: Rosetta
Role: Group creative direction
Date: July 2012